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Web Consulting Project Helps Users Prepare for Language Test

The International English Language Testing System wanted to provide users with a preparation website for their English proficiency exam.

The demand for test materials is high. In 2018, the most recent year for which statistics are available, 3.5 million people worldwide took the IELTS test. The IELTS organisation, co-owned by the British Council, cited the internationalization of higher education and a more mobile international workforce as factors driving test taker volume. The British Council is a public corporation in the United Kingdom that focuses on cultural relations and educational opportunities.

IELTS contracted with Computools to provide consultancy, development and web hosting services for its test preparation platform. The company has offices in the US, Israel and Europe. Computools’ Ukrainian operation worked on the IELTS project.

A multi-stage project

Computools’ effort began with a consultancy phase to understand the objectives of IELTS, propose a project approach and define the scope of work. The company then built prototypes and worked with IELTS to select the optimal design option. Following the Scrum management framework, Computools worked on various stages of the project, including website design, initial DevOps, business analysis, and finally WordPress development and QA, according to the company.

Other elements of the project included user research, UX and service design, portal development, website hosting setup, project lifecycle analysis and management. Computools adapted to British Council branding requirements, provided email notification functionality, and delivered responsive web design to support multiple device types.

IELTS contracted with Computools to provide consultancy, development and web hosting services for its test preparation platform.

Computools worked closely with IELTS to manage tight deadlines and coordinate the development, website launch stages and implementation. Organizations used a variety of tools to communicate and meet project milestones: Microsoft Teams, Skype, and Atlassian’s Jira project management tool, among others.

revenue increase

The exam preparation site, now live, allows users to obtain information about IELTS exams, review study materials and take exams online. Those online resources have increased IELTS user traffic by 56%. The platform also helped IELTS boost orders and sales: revenue from IELTS language services increased 45%, Computools said.